![]() People who run their own decks frequently make several thousands of dollars each month, multiple deck owners said. Week- or monthlong subscriptions can cost several hundreds of dollars, depending on the deck's popularity. Single retweets tend to cost around $5 or $10. Some decks even allow customers temporary access to the deck, almost like a short-term subscription to unlimited deck retweets. Within these decks, a highly organized system of mass-retweeting exists in order to launch deck members' tweets - and paying customers' tweets - into meticulously manufactured virality.Ĭustomers, which can include both individuals and brands, pay deck owners to retweet one or more of their tweets a specified number of times across deck member accounts. The practice is known as "tweetdecking," so named because those involved form secret Tweetdeck groups, which they call "decks." Scoring an invite to join a deck usually requires a follower count in the tens of thousands. Teens and twentysomethings with large Twitter followings are making thousands each month by selling retweets, multiple users who engage in the practice told BuzzFeed News.
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